In brief The Canadian medical technology industry plays a crucial role as the conversation about value based healthcare transformation takes centre stage. First, they must demonstrate a better understanding of the healthcare provider’s journey through this challenging process.   The discussion has shifted and we are moving towards a day when a Canadian version of value based healthcare (VBHC) will become a reality.  Some providers have done a better job

Most medical technology companies – both large and small – understand their products, technology and services inside and out. Generally speaking, I applaud the level of clinical knowledge sales representatives possess. Clearly, these companies expend tremendous amounts of time on training and expect their teams to perform at the highest level. The challenge for industry begins when they try to navigate the complexity of the hospital decision making process with