“The shortest distance between two people is a story!” ~Patti Digh Connecting to another person, or group, can help us understand the reasons for being, decision making and shed light on how to connect. We aim to help you better understand the Canadian 50+ demographic. Here we will present to you profiles of 50plus Matters™ panel members. Their journey and their story compose a unique and diverse tapestry that is

Most medical technology companies – both large and small – understand their products, technology and services inside and out. Generally speaking, I applaud the level of clinical knowledge sales representatives possess. Clearly, these companies expend tremendous amounts of time on training and expect their teams to perform at the highest level. The challenge for industry begins when they try to navigate the complexity of the hospital decision making process with